Joint Interview with Yoichi Wada, President of Square Enix Holdings and Eidos CEO, Phil Rogers
Prospects for the further strengthened Square Enix Group
Finally, what do you see as the future of the game industry? With the introduction of Eidos into the new Square Enix Group, how will you be working to realize the Group's philosophy and goals?
Some people say that demand for games has leveled off.
In some respects this is true, but in others it is not. Until now, the history of the game industry has mainly been about broadening horizons, meaning developing territory and increasing customer base. I think some people say it's leveled off because they believe this growth has almost reached its limit.
However, we believe this is in fact the foundation for the second stage of growth, and that it proves that games have become established worldwide as another genre of entertainment. From now on, it will grow further as an established mainstream entertainment, and there will be further convergence of media and entertainment.
How will we be able to contribute to this second stage of growth in the game industry? This is expressed in our corporate philosophy statement:To spread happiness across the globe by providing unforgettable experiences.
Starting with games, all the contents we provide are the ingredients for our customers' happiness. The key is a deep understanding of each and every one of our customers. And when it comes down to it, our competitiveness depends on the quality of our contents and service.
By making Eidos part of the Group, we aim to strengthen further our commitment to product development and to be at the vanguard of the second stage.
How will Eidos contribute to the Group's goal and business strategy?
- Phil Rogers CEO
Eidos' goal is to create the very best games, games characters, game worlds and game experiences possible. As IP owners, we have complete control to explore many other commercial and creative franchise opportunities.
This marries with the Group's corporate mission 'To spread happiness across the globe by providing unforgettable experiences' and feels a strong fit for our two companies.
There is also the important commercial reality of how we will contribute financially to the Group's goals. We aim to contribute by producing games that meet our own high standards in terms of quality, but also hold the best opportunity to maximize profitability on the creative and financial investments made.
I look forward to all of the wonderful things we are going to achieve together.