Outline of Results Briefing held on May 11, 2017

  • Hatena Bookmark
*

Under the header of “Digital Sales Enhancement,” we intend to raise the percentage of our digital sales and to that end are working on updating and integrating our Group sales websites, with a completion target of roughly September 2017. We are simultaneously working on developing an app version, our goal being to create a design that provides our customers with a seamless, user-friendly means of making purchases.

*

“Multi Platform Utilization” is the concept of essentially providing our contents on all of our platforms.

*

Speaking from a geographic perspective, we had previously struggled to make headway with our mobile games in the North American market, but FY2017/3 saw the success of such titles as “FINAL FANTASY BRAVE EXVIUS.” We plan to aggressively roll out both catalog and new titles to the Western markets going forward. I also note that we exhibited at a game show in India for the first time in FY2017/3. We are keeping close watch on the Indian market as we see it as a potential source of dynamism going forward.

*

Titles that have become global hits recently have tended to be offered via the “Games as a Service” model, and we believe this is going to be the mainstream model for gaming in the future. In developing future titles, we will approach game design with a mind to generate recurring revenue streams. From the perspective of “Games as Media,” we note the strong demand for the streaming of game contents and intend to unlock new potential for our arcade business by streaming arcade game play globally.

Page Top

Print Print