Chuo University Speech(Nov 25th, 2011)
"The Structural Transformation of the Game Industry"

 
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My presentation today is titled "The Structural Transformation of the Game Industry". I would like to discuss in two dimensions, one from an industry perspective and the other from the business perspective. The agenda is outlined on slide 1.

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The computer game industry is very dynamic, given its enormous size, global reach, and a series of business format changes, each time driven by major innovations. In unfolding the industry's history, the intention of my speech today is to talk about what measures Square Enix has taken, and why.

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I. Introduction

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First, let me quickly give you an overview of the company on slide 2. Square Enix is listed on the first section of Tokyo Stock Exchange, with net sales of roughly 120 to 150 billion yen, and total head counts from full time employees to part timers of 3,286. With Taito in our group, there are around 2,000 more contract staffs working as game arcade crews. The geographical split is illustrated by the pie chart. The talent composition is very global, with roughly 100 non-Japanese working at even Square Enix Japan.

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