Chuo University Speech(Nov 25th, 2011)
"The Structural Transformation of the Game Industry"


If I talk further about the concept of our own IP on slide 20, whatever we do can be replicated, so the value is driven from how we offer valuable experience which can not be reproduced. I talked about this at Tokyo Game Show last September, so if you are interested, please take a look at the keynote speech from TGS.(

Unique user experience is the source of value for Square Enix Group. We will make sure that we stay on course and not derail from this belief, and will work our way through many attempts to identify where we want to be in the next generation ecosystem. We will make the utmost efforts in the management of innovation, and we will strive to be the world top class entertainment company.


Last but not least, please take a look at our corporate philosophy on slide 21. We want to create the best story to the consumers around the world so we can make our contribution to everyone’s happiness. We will make the all-out effort to realize the philosophy.

Footnote: The script of the lecture has been partially modified from the original lecture.

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