Outline of Results Briefing held on November 4, 2011
Regarding the strategic topics for our group which I have spoken of previously, we are now seeing the coming together of our preparation efforts that will put us in position to achieve those goals. It won’t be until next fiscal year onward that we will see the results reflected in our numbers, but I would like to explain our current progress.
First, I will touch on globalization. We are steadily making preparations for entering emerging markets, including the study of establishing a number of local subsidiaries and conducting game contests. Entering emerging markets does not mean simply expanding to provide content through the global offering of iOS and similar platforms in those markets as we have done already, but rather, we are making the necessary progress in our plans to plant roots in these markets. Regarding enhancing of the business lines in Europe and America, Square Enix Europe, centered on the former Eidos that was acquired, has achieved very good success. They have demonstrated striking progress in the little less than 3 years since joining our group. Deus Ex: Human Revolution, which I will touch on later, turned out to be a high-quality product, both in terms of critical reception and sales. Looking down the pipeline, TOMB RAIDER and HITMAN received quite significant accolades at the last E3 (America’s largest game trade show). Quality control is extremely high and we can expect good results in the future. We have begun development of projects like social games at different organizations over this period of time as well. The development teams of Square Enix and the former Eidos are exchanging technologies and sharing issues they identify, so the former Eidos operations are functioning well. The head of our US operations changed last year and given the expansion of their operational functions, they are recruiting personnel. In the past few months they have assembled new key members, and we have high expectations for them moving forward.