Corporate Philosophy
To spread happiness across the globe by providing unforgettable experiences
This philosophy represents our company's mission and the beliefs for which we stand.
Each of our customers has his or her own definition of happiness.
Square Enix provides high-quality content, services, and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own.
Management Guidelines
In working to make our Corporate Philosophy a reality, we will manage our Group with the following policies as our key guidelines.
1. We will strive to be a company that delivers unparalleled entertainment.
Through our games, amusement offerings, publications, merchandising, and other contents and services, we will be steadfast in our efforts to deliver unparalleled entertainment to our customers.
2. We will value innovation and creativity.
By giving rise to new expressions and ideas and creating experiences like none ever encountered before, we will deliver contents and services that surpass the expectations of our customers. We believe that it is in our unrelenting efforts to this end that our existential value and the value of our brand lie.
3. We will respond with sensitivity and flexibility to environmental changes.
We are surrounded by an environment that is ever changing. We will stay attuned to those changes and be flexible in adapting the nature and format of our contents and services as well as our business models accordingly. In addition, we will stay at the forefront of change so that we can provide our customers with excitement and fun.
4. We will create a corporate culture that is both collaborative and competitive.
Our contents and services are born of teamwork and could never be created without the concerted efforts of a team that is fully united. At the same time, it is important that we engage in collegial competition in order to inspire one another to greater heights. We will foster a corporate culture that promotes such competitive collaboration.
- January 25, 2008: Implemented "Corporate Philosophy," "Management Guidelines," and "Code of Conduct."