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Businesses

Merchandising

The Square Enix Group plans, produces, distributes, and licenses derivative products related to the Group's original IPs as well as third-party IPs. The Group also promotes to expand the outlets of its own content through the official store and café.

  • ・The Square Enix Group is expanding its customer base by providing various derivative products - figurines and accessories that truly re-create the immersive worlds of content under "SQUARE ENIX PRODUCTS" brand, and stuffed toys and utility goods under "SQEX TOYS" brand.
  • ・The Group also creates high quality video products and music products maximizing the value of its strong own IPs, and has created various hit products. The Group promotes businesses to make game music more enjoyable and close to customers, and leverages its strength of own IPs by producing game-related music products under own record label, SQUARE ENIX MUSIC, and organizing music events.

Main Products and Services

Merchandising

  • SQUARE ENIX PRODUCTS Action figurine series PLAY ARTS KAI

    SQUARE ENIX PRODUCTS
    Action figurine series PLAY ARTS KAI

  • SQEX TOYS Stuffed toys

    SQEX TOYS
    Stuffed toys

  • SQUARE ENIX MUSIC - Original record label for game music

    SQUARE ENIX MUSIC - Original record label for game music

official store and café

  • Official store and café ARTNIA

    Official store and café ARTNIA

  • SQUARE ENIX CAFE

    SQUARE ENIX CAFE
    Location: Tokyo, Osaka, Shanghai


SQUARE ENIX PRODUCTS
Action figurine series PLAY ARTS KAI

© SQUARE ENIX CO., LTD. All Rights Reserved.

SQEX TOYS Stuffed toys

© SQUARE ENIX CO., LTD. All Rights Reserved.

SQUARE ENIX MUSIC - Original record label for game music

© SQUARE ENIX CO., LTD. All Rights Reserved.

Official store and café ARTNIA

© SQUARE ENIX CO., LTD. All Rights Reserved.

SQUARE ENIX CAFE

©2016 SQUARE ENIX CO., LTD. All Rights Reserved.