The Square Enix Group drives global growth through its IP-based businesses. The Group develops a wide range of derivative products and services leveraging its own IPs. This includes: planning, manufacturing, and selling official merchandise; managing music-related projects; organizing events, concerts, and exhibitions; and operating official stores, pop-up shops, collaboration cafés, and driving licensing initiatives.
Examples of Products & Services (Including past cases)
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Examples of Products
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Examples of Products
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SQUARE ENIX MASTERLINE
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SQUARE ENIX MUSIC - Original record label for game music
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THE PRIMALS Dark Decades Tour
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SQUARE ENIX POP UP STORE
Official Shop and Cafe
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SQUARE ENIX GARDEN
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ARTNIA
Licensing
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Magic: The Gathering--FINAL FANTASY Starter Kit
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GELATO PIQUE encounters
DRAGON QUEST -
SQUARE ENIX POP UP CAFE
「SQUARE ENIX POP UP STORE」
© ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX © SQUARE ENIX
©Hiromu Arakawa/SQUARE ENIX ©Yana Toboso/SQUARE
ENIX ©NAOE/SQUARE ENIX
© Disney
Magic: The Gathering--FINAL FANTASY Starter Kit
© 2026 Wizards.
SQUARE ENIX POP UP CAFE
© SQUARE ENIX CO., LTD. ⁄ NEWTON CORPORATION.
GELATO PIQUE encounters DRAGON QUEST
© ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX
© SQUARE ENIX