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Next, I would like to discuss developments at each of our business segments.
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In the HD Game sub-segment, November 10 will see the greatly anticipated release of RISE OF THE TOMB RAIDER (published by Microsoft), followed on December 1 by the release of JUST CAUSE 3. As you know, the holiday sales rush for HD games is already underway in the Western markets, with strong titles being released on a weekly basis. In the area of disc sales, which require securing space on retailer shelves, the competition with other big titles has become fierce. Meanwhile, the percentage of customers purchasing full games via digital download is on the rise. As such, we are increasingly seeing game sales grow later in their lifetime provided that market reception is good. Traditionally, it has been important to maximize disc shipment volume on the street date, but going forward we will focus on developing games capable of spurring greater sales for a longer period of time. We expect the two titles I just mentioned to prove very popular.
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After the start of the new year, we will release DEUS EX* and HITMAN. These are also titles that customers are excited about and ones that we hope continue to develop into major franchises.
* On November 19, 2015, the Company announced that the release date of Deus Ex was moved to August 23, 2016.
