Outline of Results Briefing by SQUARE ENIX HOLDINGS held on May 11, 2018
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Our efforts to bolster digital sales have delivered benefits, including the rise we saw in FY2018/3 in the percentage of our sales generated from digital downloads, and this has resulted in better margins. We will remain committed to digital sales initiatives in FY2019/3 as well.
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In the Games for Smart Devices/PC Browsers sub-segment, we had set a sales target of ¥100 billion for FY2018/3 that we were unfortunately unable to reach. We will strive to reach that target again in FY2019/3. Although there have been exceptions, for the most part the titles we launched in 2H FY2018/3 have met with a lackluster response, so shoring up our offering of new titles will be a key challenge for FY2019/3.