SQUARE ENIX HOLDINGS CO., LTD. (“Square Enix”) announces that it is establishing SQUARE ENIX AI & ARTS Alchemy Co., Ltd. to pursue R&D efforts and business opportunities in the field of “entertainment AI,” thus enabling it to apply the artificial intelligence (“AI”) knowledge and expertise that its group has amassed in the realm of digital entertainment to the broader entertainment domain.

SQUARE ENIX AI & ARTS Alchemy Corporate Logo

“To spread happiness across the globe by providing unforgettable experiences” is the corporate philosophy that guides the Square Enix group in businesses that include digital entertainment, publication, amusement, and merchandising. Among the group’s vast technology portfolio, the AI and artistic technologies such as computer graphics used in its games have particular potential to contribute to a wide range of entertainment domains beyond the scope of its existing businesses.

We believe that new forms of entertainment will be created against a backdrop of ongoing technological innovations, as exemplified by XR and next-generation telecommunications standards such as 5G. SQUARE ENIX AI & ARTS Alchemy will launch its operations with the goal of pursuing R&D efforts that apply the Square Enix group’s knowledge and expertise in Aand art not only to games but to the broader concept of “entertainment AI.” SQUARE ENIX AI & ARTS Alchemy will also strive to creI ate new fields of business, with an eye to potential tie-ups with companies in the entertainment industry. 

■Overview: SQUARE ENIX AI & ARTS Alchemy

Company	SQUARE ENIX AI & ARTS Alchemy Co., Ltd.
Representatives	Chairman and CEO: Yosuke Matsuda President and COO: Remi Driancourt
Directors	CTO: Youichiro Miyake CAO(Chief Art Officer): Takeshi Nozue
Address	Shinjuku Eastside Square, 6-27-30 Shinjuku, Shinjuku-ku, Tokyo
Established	March 2, 2020
Operations	R&D/business involving products that combine AI, computer graphics, and art

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