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Both net sales and operating income declined YoY in the HD Games sub-segment, due in part to differences in lower prices on new and catalogue titles. We launched “SHADOW OF THE TOMB RAIDER” in 1H and intend to further grow the number of units sold and overall player base via a variety of sales initiatives. The major launches we have planned for 2H are “JUST CAUSE 4” in December and “KINGDOM HEARTS III” in January.
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In the HD Games sub-segment, our strategy going forward will be to leverage post-launch initiatives and subscription models. By post-launch initiatives, I am referring to sales promotion efforts to implement following a new title launch. Regularly launching new titles will also be important as we can build up a catalogue of titles. Next is subscription models. Several companies have already announced subscription models, and some of the traditional game and platform companies are also expected to do so. We also intend to leverage subscription models in order to grow our digital sales.