Investor Relations

Outline of Results Briefing by SQUARE ENIX HOLDINGS held on November 6, 2014

Outline of Results Briefing by SQUARE ENIX HOLDINGS held on November 6, 2014
(Continued from previous page.)*

“FINAL FANTASY Record Keeper” is a collaborative work of our franchise with DeNA as the publisher. “SCHOOLGIRL STRIKERS” was a title developed entirely by our internal development team, which resulted in a huge success and contributed greatly in the Period. This internal development team is comprised mainly of seasoned developers from the PS2 and PS3 era. Having this team succeed in F2P development was a big milestone for the Company. Some people say that developing F2P titles would be a major challenge for console developers, however this success has stimulated our internal development teams and veteran developers, and I believe this was a considerable achievement. We have also seen drastic revenue increase in “DRAGON QUEST X Boukensha no Odekake Benri Tool,” an additive service for MMO “DRAGON QUEST X,” which proved this type of initiative to be quite effective. “The Irregular at Magic High School LOST ZERO” was the first hit title that resulted from a joint project between our digital entertainment and publication divisions. As some of our publication titles have high affinity with games for smart devices, the Company will continue to reinforce efforts to further adapt these titles into game space. In the current native application market, a single major hit title can strip the market share by the root. On one hand, we aim to develop a smash success, however we also intend to offer quality titles that remain in the top ranks and establish a stable portfolio comprised of games with high profit performance. Furthermore, device specifications have improved significantly, which means we can offer a wider variety of game types. This is a favorable environment for game companies like us. The Company will utilize its expertise to develop games that no other companies could realize. Such titles will be launched starting in the second half of FY 2015/3.


Next topic is our overseas expansion centered on the Asia region. “FINAL FANASY XIV,” the first of the FINAL FANTASY series to be released in mainland China, launched service in August in alliance with Shanda Games. We did not see a vertical start-up, as we deliberately selected a per-minute charge model in a market dominated by F2P, however I believe we have succeeded to acquire loyal users of the FF franchise. The emphasis is to mature the title on the medium and long term, in which we have the support from Shanda Games to move in this direction. With the alliance with Actoz Soft, we will bring “FINAL FANTASY XIV” to Korea in 2015. We handed the development of “CROSS GATE,” a native app version of a long-running PC-based MMO, to Perfect World who is well-acquainted with the Chinese market. This title was released in July and has shown unexpected success. “PUZZLE BOBBLE,” a Taito franchise with a long history, is currently in open beta to be released this coming winter in mainland China. We have a high expectation of the title, as it is very well known in the Asian region.